Back in January 2009, as Vodafone was preparing to close a £20 million ($30 million) deal to buy Swedish mapmaker Wayfinder, it was seen as a bold move from a carrier intent on entering the apparently lucrative market for location based services. Fast forward to the present day -- past the bit where free Google Maps Navigation
destroyed TomTom and Garmin share prices, and past the introduction of
free turn-by-turn navigation to Nokia's Ovi Maps -- and you'll find Wayfinder gently sobbing into a handkerchief as it permanently closes up its doors. Vodafone's Anna Cloke gives us the reason for it with devastating concision:
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